Effective Postcards

The goal of a postcard, whether it is advertising a product, service or an event, is to convey key information in a visually dynamic, concise manner.

Postcard Basics

A postcard has two sides, the billboard side and the message side.

As the name billboard infers, the purpose of this side of the postcard is to capture the reader’s attention with a compelling headline and image. Keep it simple. Don’t try to include too much information here or you’ll lose your audience.

Go into (limited) detail on the message side of the card. Include key information written succinctly so the reader knows what you’re offering. Be sure the layout is one that catches the eye and boldly states the offer.

Include your company logo and information so your potential customers can take advantage of the deal you are advertising. Read more