Recycled Paper vs. Managed Forests

Being ‘green’ is all the rage these days, and rightfully so. In the printing industry, the subject of recycled versus virgin paper comes up more and more often. Although we don’t consider ourselves experts, it warrants consideration.

There are cases in which the carbon footprint of recycled paper can actually be higher than that of ‘new’ paper. Read more

Guide to Effective Business Card Design

A business card is defined as a ‘small card’ printed or engraved with a person’s name, business affiliation and includes such information as title, address and telephone number.

Although today’s business cards now include more contact details including email addresses and website URLs, the general definition still applies.

Business cards are a necessity to provide current and potential clients with basic information as is applies to your career. Read more

Effective Postcards

The goal of a postcard, whether it is advertising a product, service or an event, is to convey key information in a visually dynamic, concise manner.

Postcard Basics

A postcard has two sides, the billboard side and the message side.

As the name billboard infers, the purpose of this side of the postcard is to capture the reader’s attention with a compelling headline and image. Keep it simple. Don’t try to include too much information here or you’ll lose your audience.

Go into (limited) detail on the message side of the card. Include key information written succinctly so the reader knows what you’re offering. Be sure the layout is one that catches the eye and boldly states the offer.

Include your company logo and information so your potential customers can take advantage of the deal you are advertising. Read more